Basic Digital Marketing Concept
- Traditional & digital marketing
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"Digital Marketing Certification Program"
UniMedia Digital Academy
Digital Marketing Certification Program
Let's Build Your Future in Digital Marketing.
Digital Marketing Certification Program is becoming a must-have skill set as it is now imperative for marketers to reach out using the ever-growing online platforms like search, social media, mobile enabled web etc. UniMedia Digital Marketing Certification courses have been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs and professionals for achieving their marketing objectives.
Eligibility12th / Graduate
AccessOnline / Classroom
Duration6 Months / 3 Months
Doubt Solving Session
15+ Module
Live Projects
100% Placement Assistance
Industry Certification
Up-to-Date Tools & Platforms
The Course to Up Your Skill
Search Engine Optimization
- How Search Engines Work
- On-page SEO (keywords, meta tags, URLs)
- Off-page SEO (link building, guest blogging)
- Technical SEO (sitemaps, robots.txt, speed)
Social Media Marketing
- Social Media Platforms Overview
- Creating a Social Media Strategy
- Facebook & Instagram Ads Manager
- Content Planning & Scheduling Tools
Search Engine Marketing
- Google Ads
- Search Ad, Display Ad, YouTube Ad
- Keyword Research Marketing
- Bidding and Conversion Strategy
AI Module
- Case studies: Brands using AI
- Overview of top AI tools
- AI in Social Media Marketing
- AI for Customer Experience & CRM
Graphic Design
- Introduction to Graphic Design
- Design Principles & Elements
- Adobe Illustrator, UI/UX Fundamentals
- Branding & Packaging Design
Website creation
- Basics of Web Design & UX
- Domain & Hosting Fundamentals
- WordPress Setup and Customization
- Landing Pages: Structure & Optimization
- Conversion Rate Optimization (CRO)
Email Marketing
- Building Email Lists
- Email Campaign Creation & Automation
- Email Tools
- Segmentation & Personalization
- Open Rate, CTR, and Email Metrics
Video Marketing
- Content Creation
- How Video Marketing Works
- Video Marketing Strategies
- Audience Engagement
Affiliate Marketing
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
Google Analytics
- Implement Conversion Tracking
- Basic terminology and KPIs
- Audience Reports
Digital Marketing Tools for Real-World Success
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